One of the questions we get most often from readers is, “What is the most profitable gem/enchant/glyph?” It is impossible to give a definitive answer to this problem since it depends largely on how cheaply you as an individual can attain the materials and how efficiently (and at what price) you can sell the crafted enhancement. Thus, we don’t even attempt to answer this question since it is impossible to quantify. We can tell you what our enchanter says are his most profitable vellums (Boots- Icewalker, Chest- Super Stats and Cloak- Titanweave) or what our Jewelcrafter says are his best sellers (Runed Scarlet Ruby, Brilliant Autumn’s Glow and Solid Sky Saphire), but again, the variance in how cheaply you can attain the materials and how well these specific enhancements sell on your server (not to mention how much competition you have) is too wide to make a general judgment call for all crafters.
This is to say, that we can’t effectively figure out what will work best for you. Nor, can we suggest what is best to use as an enhancement overall. We can, however, determine what people think is best and is, thus, most popular. In determining what items are most in-demand to the general population, you can then make your own judgment calls as to what you should be selling based on how cheaply you can attain the materials vs. how much competition/how efficiently you can sell the crafted item.
So, how do we determine the most popular item enhancements for the majority of WoW players? To do that, we turn to our friends the armory data miners. There are many sites out there that will run scripts on the armory statistics pages and determine what builds are most popular or what achievements are the ‘hardest’ to get. As a side effect of this type of data collection, many sites also gather data on most popular gear and enchantments to that gear. In examining their data. we can then deduce what enhancements (and crafted gear) players prefer.
Our favorite armory data mining sites (for profitable crafting purposes) are:
Peruse their data and see if you can determine what the most popular crafted items and enhancements are.
A Few Things to be Aware of:
- All data miners use a type of data collection called sampling. Many data collection and aggregate services (including our own WoWenomics financial reports) use this function to produce reports efficiently. Sampling, in short, allows for the collection of sample data from a larger general population that is then considered representative of the entire sampled population. This depends on many factors to work correctly, not the least of which is identification of a representative frame and a functional sampling method.
- Data is only as good as it is current. Some of the data you unearth out there may be dated and will not account for recent changes to the game or the addition of new recipes.
- As we understand it, the way the armory provides enchantment data is not by actually stating the specific enchantment, but rather, by listing the specific enhancement value. Thus, some of the data you find may have to be cross-referenced with a tool such as EpicEnchants.com which will allow you to determine who is actually using what enchantment.
- One, minor observation: It would seem to us that the most popular across-the-board enhancements are those with statistics that don’t favor any particular class or build. Things that grant benefits such as + all stats or + crit will, perhaps predictably, always be most popular with the general player base. The exceptions are + resilience enhancements which are, of course, only of interest to hardcore PVPers.