The actual requirements for participate are ridiculously simple. Just complete the Honoring a Hero FedEx quest. There are no other activities or achievements to be had. Turning in the quest does, however, award 500 reputation with ALL of your faction’s allied cities. Considering that this takes all of ten or so minutes to complete, and with reputation having an impact on your profits, it would be extremely negligent to overlook this simple boost to your faction reputation.
One other aspect of the event that savvy traders might like to consider is that there are fireworks for sale from the same NPC that gives you the quest. These are inexpensive and somewhat unique fireworks and have no listed duration or binding effects. This means that you can purchase loads of them and bleed them back into the auction house over the duration of the year for easy profits. In fact, as a testiment to the laziness of your average player, we’ve already sold several of these items for a significant markup, even while the event is still underway.
For more information on the event, such as specifics on quest giver locations, their items and event food, we advise a visit to the WoWhead blog where they’ve provided a nice and succinct write up of the event.
Don’t eat too much, but be sure to reap in some harvest profit.